Monday 12 November 2007

Flatpack and customer service

I had three calls from regular customers today, all needing flat pack assembled.
Two of the items were standard flat pack type furniture units; simple and straightforward enough.
The other one was a "self assembly" fitness bike.
You know the things I mean...
They stand in many a home, unused, except in the first flush of enthusiasm.
Thereafter they become silent clothes horses.
Well this (next year's clothes horse) needed to be assembled first.
"It's for my daughter" she explained.
The man who sold it to her said it only needed four pieces put together to complete the assembly, and yes she would be easily capable of doing it.
Well I am here to tell you that the salesman had either no idea what he was talking about (in which case he is at best a nitwit), or else he was maliciously mendacious.
It took me the better part of 30 minutes to sort the thing out.
It would have taken the lady, by her own admission, more than 30 hours!
In another life I was a highly successful Direct Salesman.
For those of you who don't already know direct sales is a feast or famine game.
Some weeks you'll feast on roast chicken
other days all you'll have to eat is feathers.
The pressures to perform and reach targets are unrelenting.
It's a very exciting way to live.
The temptation to dupe is huge and ever present.
It is purely down to an individual's personal integrity which way they go.
My erstwhile mentor in sales was a guy called Greg Barnes.
He used to say that the "tools" of the salesperson and the "tools" of the con artist are the same....

The ONLY difference between a sales person and a con artist is intent!

A salesperson does things to help a customer reach a decision that is good for the customer.
The con artist does things to make the customer reach a decision that is good for the con artist.
People with good intent and personal integrity, aren't those the type of people we all want to deal with?
The lady has said she will never go back to that shop again.
I think she's right to think like that, don't you?

No comments: